The newsLINK Group - Nonprofit Organization Credential

Editorial Library Category: Nonprofits Topics: Nonprofit Organization Credential Title: Nonprofit Organization Credential Author: newsLINK Staff Synopsis: The Nonprofit Organization Credential offers nine badges that can be earned by nonprofit organizations to improve their organizational efforts and to help donors and volunteers better understand their strengths. Editorial: Nonprofit Organization Credential 4064 South Highland Drive, Millcreek, Utah 84124 │ thenewslinkgroup.com │ (v) 801.676.9722 │ (tf) 855.747.4003 │ (f) 801.742.5803 Editorial Library | © The newsLINK Group LLC 1 The Nonprofit Organization Credential offers nine badges that can be earned by nonprofit organizations to improve their organizational efforts and to help donors and volunteers better understand their strengths. Just as holistic medicine treats the entire person, both the mind and the body, a holistic organization is one that embraces all necessary business aspects that are necessary to a well-run and effective organization. The general overview for each badge is provided in the following sections. Leadership and Organization Culture No organization can be its best without great leaders who know how to create value-driven organizations and serve the needs of its members. Strategic planning and change management are both essentials. Marketing Communication Effective marketing is essential to all nonprofit organizations because it helps those organizations communicate information to members instead of noise. In order to succeed, members of the marketing team have to understand more than their particular area of expertise. Messages need to be both consistent and effective, regardless of the communication medium being used. Teams need to be able to plan on a quarterly basis, and they also need to be nimble when dealing with any media crises that might suddenly develop. Fundraising and Resource Development Fundraising and resource development involves four topics: Raising funds in a way that is both effective and ethical. Creating a diverse funding portfolio. Setting, planning, and evaluating goals that involve using resources. Involving stakeholders effectively and appropriately on a staff and board level. Outcomes and Evaluations Measuring impact for the benefit of stakeholders is an important foundation for making decisions, using resources, and demonstrating competency to those who donate funds. Selecting, reporting, and communicating key performance indicators are all important, but that implies knowing which metrics are the most meaningful and appropriate ones to use when measuring activities and outputs. Having a program evaluation plan is also important as a way to direct future choices. Finance and Legal Accountability has both legal and financial aspects. Meeting legal obligations means following a donor’s intent, protecting that donor’s financial information, and providing tax receipts. Sound financial practices and timely reporting both depend on knowing how to create the necessary documentation. Personnel information needs to be collected through the appropriate use of technology and then retained in accordance with current best practices. Human Resources Employment and discrimination laws make it necessary for every organization to understand how those laws apply. Some of them are based on an organization’s size. A personnel handbook, policies, and practices are all necessities that need to be written, reviewed, and periodically revised. Being able to recruit the best employees, and then to motivate, appraise, and retain them is also crucial. Civic Engagement and Public Policy Legislative and public policies drive organizations. Organizations have to be able to engage in the political process in order to make it possible for them to fulfill their goals. Failure can mean facing cutbacks and being disempowered. All organizations need an advocacy plan that creates a public narrative and calls people to action. To create one, organizations need to identify the potential intersections between key policies, departments, committees, and elected

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