The newsLINK Group - Content

2 CONTENT Strategic content marketing consists of creating useful, relevant content on a consistent basis for a specific audience, such as themembers of your association. Done right, it will also drivemembers to act on what they learned. In short, strategic content marketing is a smart way to build your association and its brand. This makes sense. You probably hate being buried by banner ads and direct marketing as much as the next person. But you also probably love finding content that addresses your needs and interests. Creating that relevant content is what strategic content marketing is all about. How do we know that direct sales tactics aren’t as effective as strategic content marketing? More than 99 Strategic Content Marketing