Nebraska Banker - January/February 2019

This magazine is designed and published by The newsLINK Group, LLC | 801.746.4003 PRSRT STD U.S. POSTAGE PAID SALT LAKE CITY, UT PERMIT NO. 508 233 South 13th Street, Suite 700 Lincoln, NE 68508 Dbrown367@brighthouse.com | 813.423.1429 Business publications are rated the first choice for staying in touch with what’s going on in their sector by 61% of decision makers. 83% of managers would recommend to people starting a career in their sector to read the business publications. A recent Nielsen Catalina study shows an average ROI of $7.81 for every $1.00 spent on print ads. Almost half of those surveyed preferred to look at an ad in print, and only 1 in 10 preferred to see that same ad in a digital version. And no one wanted to see it in an app. Print is tangible, it’s engaging, it’s readable, but most of all… it works! in your association’s trade journal is a solid approach to business development. ADVERTISING

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