use your words
That’s our story and we’re sticking to it.Read More
The importance of clear, consistent and tangible communication can’t be understated.Read More
It is crucial for the nonprofit to build its brand.
The world has changed – it’s not "business as usual" anymore.
The only purpose of a website is to engage visitors sufficiently to start the conversation.Read More
Good quality content has become the "siren song" for relevancyRead More
Proven solutions for email campaigns, with a higher than average open rate.
cities and towns
Cities and towns are unique in their marketing and the need to communicate with those living in their communities.Read More
The newsLINK Group is a full-service marketing & communications agency for trade associations, nonprofits and professional service firms.
noun, an organization of people with a common purpose and having a formal structure.
Our association clients are able to redirect their internal focus on improving the quality of their members’ experience, rather than focusing on and expending valuable resources on communication efforts.
While most membership-driven organizations agree that communication is vital to their growth and relevance, many struggle with the heavy time and cash-flow demands that come with producing quality print and electronic pieces.
How We Can Help
- Minimize the time, effort and money that often go into handling all aspects of an association’s communication strategy.
- Delivering publishing and digital services to nonprofit organizations and professional trade associations needing to connect with their members.
The importance of clear, consistent and tangible communication can’t be understated. There’s a lot depending upon your association’s communication with your members. However, you don’t have to spend your time, your staff and your money doing it. Let our resources help you.
noun, something that is to be expressed through some medium, such as writing, or any of various arts and is transferred to the consumer or buyer.
Nobody’s arguing over the importance of content.
Good quality content has become the "siren song" for relevancy. And these days, content is tasked with everything from encouraging higher rankings in search engines, to engaging website visitors, and ultimately, of course, turning potential buyers into long-term loyal clients.
Why Quality Content Is Important
- A recent survey reported that close to 30% of marketing professionals believe that content will be their top marketing tool this year.
- Content marketing done right results in increased business and loyalty to your brand.
- Quality content is what sets you apart from the millions of businesses competing for market share.
The truth is, content has become the workhorse of the intangible world. Words are how we sell the invisible, and connect emotionally.
noun, a connected group of pages on the World Wide Web regarded as a single entity, devoted to a single topic or several closely related topics.
When people visit your website, they are ultimately looking for information. Whether it’s information about you, your products or services, or education about industry topics, visitors to your site are reaching out and willing to engage with you.
It’s important to remember that as we spend more time online researching products and businesses, your website is very likely the first impression people will have of you and your business.
A good website will...
- Reward visitors with good quality content.
- Answer general questions.
- Above all, be easy to navigate.
- The main and – in our opinion – the only purpose of a website is to engage visitors enough to start the conversation that will result in their relationship with your organization as a customer, a donor, or a member.
Your website is your online presence and should be the Grand Central Station of your company, the place where all relationship trains begin and end. Your social properties and links should all be pointed to your website. Facebook, Twitter, Pinterest, YouTube, and any other properties you have should be driving traffic to your website. Conversely, your website is great for pointing people to your social media sites.
A website offers a crucial opportunity to deliver an engaging brand experience. This means that it must be much more than "just there" — it must allow your stakeholders to engage themselves in your brand, while simultaneously wanting to do business with you.
cities and towns
[sit-ees ah-nd touns]
noun, a densely populated area of considerable size.
Place branding – a recent umbrella term covering nation, region and city branding – defines the process of bridging the gap between the reality and the perceptions of a place. Places are not homogenous and branding something as complex as a place takes time, and most importantly, a strategy.
Place branding should address core issues, such as:
- How inviting is your town or city to new businesses moving in?
- What efforts are being made to retain existing businesses?
- What does your place have to sell?
- What kind of lifestyle does your place offer?
A place brand – which is different from a destination brand – is the totality of thoughts, feelings and expectations that people hold about a location. It’s the reputation and enduring essence of the places and represents its distinctive identity.
We believe that the best way to market a city or town is to tell the stories of the community. Places are fluid, pluralistic and the identity-holders are the residents. Therefore, it’s their stories that make up a community, and they deserve to be told.
Use Your Words™
What We Do
We’re a full-service marketing & communications agency for trade associations, nonprofits and professional service firms, which encompasses a lot. We are primarily a content provider. We use words to market our clients in whatever way makes sense.
Over the years, we have helped hundreds of nonprofit organizations, trade associations and professional service firms tell their story, retain their client base and grow from internal communications strategies in the form of newsletters, magazines, books, directories, annual reports, blogs, electronic media and other marketing efforts.
We’re located in small cottage office space (with a bright orange door, you can’t miss it) in Holladay, Utah.
Our street and mailing address is:
4064 South Highland Drive
Holladay, Utah 84124
We have a satellite office in Ogden, Utah, on historic 25th Street:
221 – 25th Street
Ogden, Utah 84401
Local – 801.676.9722
Toll Free – 855.747.4003